Stop guessing what your skin needs.
A clear, personalized routine built around your skin, lifestyle, climate and budget. No trend-chasing, no product overload.
10+ Years of Experience
Personalized, Not Trend-Based
Online and Worldwide
Clear Product Guidance
THE PROBLEM
Your skincare routine should not be based on someone else's skin.
A product that works beautifully for a friend, influencer or TikTok creator may be completely wrong for you. Skin type is only the beginning. Your current skin condition, sensitivity, environment, lifestyle, goals and the way products interact all matter.
“More products do not always mean better skin.”
Trend-led choices
You buy what is popular, not what your skin actually needs.
Product overload
Too many actives and overlapping formulas can make your routine confusing and irritating.
Money without clarity
You keep replacing products without understanding what is or is not working.
THE SKIN METHOD
A thoughtful routine. Fewer unnecessary products. Better decisions.
The goal is not to fill your bathroom shelf. It is to create a realistic routine you understand and can follow consistently. Every recommendation is based on your individual needs, preferences and budget.
- Understand before recommending
- Simplify before adding
- Introduce actives gradually
- Support the skin barrier
- Adjust for lifestyle and climate
- Refer to a medical professional when necessary
A clear plan in four thoughtful steps.
Tell me about your skin
Complete a detailed intake form and share clear photos, your current products, goals, sensitivities, lifestyle and budget.
Personal review
Ekaterina reviews your routine, identifies gaps, unnecessary steps and possible product conflicts.
Your consultation
Meet online to discuss your skin, priorities and the strategy behind every recommendation.
Follow your plan
Receive a clear morning and evening routine, product options and instructions for introducing changes safely.
CHOOSE YOUR LEVEL OF SUPPORT
Professional guidance, shaped around where you are now.
Routine Audit
A focused review of what you already own, so you stop guessing what to keep, skip or replace.
Starting at$49
- Review of your current products and photos
- Identification of unnecessary, duplicate or conflicting products
- Written recommendations
- A clear order of application
Written recommendations delivered within 3–5 business days.
Personal Skincare Consultation
A full 45–60 minute consultation and a personalized morning and evening routine built around your skin.
Starting at$149
- Detailed intake form and skin photos
- 45–60 minute online consultation
- Personalized morning and evening routine
- Product recommendations within your budget
- Guidance for introducing active ingredients
- Written summary plan
- One follow-up after 14 days
Consultation scheduled within your selected availability; written plan follows within 3–5 business days.
30-Day Skin Support
Everything in the Personal Consultation, plus a full month of guided support as your skin adjusts.
Starting at$299
- Everything in Personal Skincare Consultation
- 30 days of ongoing support
- Questions answered through an agreed channel
- Monitoring of skin response
- Adjustments to your routine as needed
- Final review at the end of the 30 days
30 days of support beginning at your consultation date.
MEET EKATERINA
A more personal, honest approach to skincare.
My name is Ekaterina Zemlyanina. For more than 10 years, I have helped women better understand their skin and make more confident decisions about their care.
I believe healthy-looking skin does not require an overflowing shelf or a routine built around every new trend. It requires consistency, suitable products and an approach shaped around the individual.
My role is to help you understand what your skin may need, simplify the process and create a realistic home routine you can actually follow.
10+ years of experience
Clarity you can use every day.
A personalized morning routine
A personalized evening routine
Clear product categories and options
Correct order of application
Guidance for introducing active ingredients
Recommendations shaped around your budget
Climate and lifestyle considerations
A plan you can understand, not just a shopping list
Your skinis nota trend.It deserves a routine of its own.
This may be right for you if…
your skin feels dry, dehydrated, dull, sensitive or unbalanced
you are overwhelmed by conflicting skincare advice
you are unsure which active ingredients belong in your routine
you have a shelf full of products but no clear system
your skin changed after moving to a different climate
you want a thoughtful healthy-aging routine
you want cosmetic support for blemish-prone skin
you prefer natural-looking results and a realistic routine
This service provides cosmetic skincare guidance and does not diagnose or treat medical skin conditions.
IN THEIR WORDS
What clients say after working together.
“I finally understand why my skin was reacting the way it was. The routine felt realistic, not overwhelming.”
Personal Skincare Consultation
“Half of what I owned was working against the other half. Having that untangled in plain language was worth it alone.”
Routine Audit
“The follow-up support mattered most. My skin needed small adjustments along the way, not just a one-time plan.”
30-Day Skin Support
DEMO: placeholder testimonials. Replace with real, permissioned client feedback before the site goes live.
FAQ
Questions, answered clearly.
You complete a detailed intake form, share clear photos of your skin and your current products, then meet Ekaterina online for a 45 to 60 minute video consultation. Afterwards you receive a written morning and evening routine with product recommendations for your skin type, climate and budget.
You will receive a detailed intake form and instructions for submitting clear photos and your current skincare products.
Yes, that is exactly what the Routine Audit is for. Ekaterina reviews everything you already own, flags duplicates and conflicting actives, and gives you a clear order of application, so you stop buying more and start using the right products correctly.
No. Recommendations are shaped around your needs and budget. The goal is suitability and consistency, not the highest price.
Yes. Reviewing your existing routine is an important part of the process whenever applicable.
Ekaterina can provide cosmetic skincare guidance for blemish-prone or sensitive skin. This service does not diagnose or treat medical conditions. You may be advised to see a dermatologist or another licensed healthcare professional.
Skin responses vary. The service provides a structured routine and informed guidance, but no specific result or timeline can be guaranteed.
Yes. Consultations are online and can be booked from other locations, subject to availability.
Yes. Eligible packages include a clear written routine and product guidance following the consultation.
Yes, within a cosmetic consultation Ekaterina can help you review your routine for ingredients commonly avoided during pregnancy or breastfeeding and suggest gentler alternatives. This is cosmetic guidance only; always confirm with your doctor.
No. Our consultations provide personalized cosmetic skincare guidance and educational recommendations. They are not intended to diagnose, treat, cure, or prevent any medical skin condition and do not replace consultation with a licensed dermatologist or healthcare professional.
Your skin does not need more guesswork.
Start with a clear, personalized plan and make every product in your routine more intentional.